Competitions

Objective: Write a professional press release surrounding UWA Homecoming. Choose your own angle and use the provided information to identify and clearly communicate the most important details.

Provided Materials: Information about UWA Homecoming.

Judging Criteria: Releases will be evaluated on accuracy, organization, AP style, formatting, writing quality, and overall effectiveness.

Objective: Design an original movie poster based on a surprise prompt revealed at the start of the competition. The poster must visually communicate the movie’s story, genre, and overall mood, while demonstrating skills in visual storytelling, typography, composition, and color.

Provided Materials: Adobe Illustrator and provided design resources.

Judging Criteria: Designs will be evaluated on creativity, visual impact, and fundamental design principles.

Objective: Design a functional space using personal style and design skills, based on a design prompt assigned on the day of the competition. Participants will be given a 2D layout of a room or dwelling and tasked with designing the space.

Provided Materials: A hard-copy blueprint of the space to be measured and designed. Computers will be available for creating a mood board featuring examples of furniture and design elements chosen for the space.

Judging Criteria: Designers will be judged on design concepts, style use, and use of space.

Objective: Develop and submit three creative photographs featuring a provided trophy or award. Participants will have 30 minutes to photograph anywhere on campus using available lighting, followed by 15 minutes to edit in Lightroom.

Provided Materials: Participants will be provided with access to a digital camera, Lightroom editing software, a studio tour with a volunteer guide, and a trophy or award as the featured prop.

Judging Criteria: Submitted photos will be judged. Each participant’s three photos must be individually composed (no duplicating another student’s shot), must feature the provided prop, and must be edited in Lightroom before submission to the photo circle by the deadline.

Objective: Turn a terrible product into a must-have. Competitors have up to 3 minutes to convince a panel of judges they need the product, using creativity, humor, storytelling, persuasion, and public speaking to spin flaws into selling points.

Provided Materials: A product (predetermined/assigned for the competition) and up to 3 minutes of pitch time in front of a judging panel.

Judging Criteria: Pitches will be judged on creativity, humor, storytelling, persuasion, and public speaking skill, and overall memorability of the pitch.

Objective: Create an approximately 60-second social media movie trailer that explains Integrated Marketing Communications (IMC). Competitors will work individually to film and edit their video, using music, voiceovers, text, transitions, sound effects, acting, and creative storytelling to make it stand out.

Provided Materials: A brief introduction to IMC, a guided tour of potential filming locations, and the use of the competitor’s own phone or tablet for filming and editing.

Judging Criteria: Videos will be judged on creativity, marketing principles, audience engagement, and overall execution.

Objective: Write a one-page sports story surrounding a UWA athletic event. Choose your own angle and use the provided information to report the most important details while capturing the excitement and significance of the event.

Provided Materials: Information about a UWA athletic event including the event, rosters, and statistics. 

Judging Criteria: Stories will be evaluated on accuracy, organization, AP style, writing quality, development of a strong sports angle, and ability to effectively communicate the story within the time limit.

Objective: Conduct a live 2-minute, on-camera interview with a predetermined UWA Athletics representative about their athletic career on campus. Students will develop their own interview questions and present them live. 

Provided Materials: Athletic Representative for an interview. The representative packet including a headshot, background information, and statistics. Cameraman, microphone, stage and setting for the interview. 

Judging Criteria: Evaluation will assess on-camera presence through clear delivery, confidence, vocal tone, body language, audience and athlete engagement, professional appearance, and adherence to the two-minute time limit. Participants will also be evaluated on accuracy and journalistic standards, question quality, storytelling, transitions, introduction and sign-off, and overall reporting skill.

Objective: Record an engaging, energetic live voice over announcement for a previously recorded UWA Football play.  Use voice, timing, and knowledge to connect with the audience and bring the event to life.

Provided Materials: Access to a previously recorded UWA athletic event on video. Microphone and recording software for annoucing. Background information, stats, and rosters will be provided prior to reviewing the video on the day of the competition. 

Judging Criteria: Performances will be evaluated on delivery, accuracy, professionalism, audience engagement, and ability to communicate clearly in a live event setting.

Objective: Perform a 60-90 second memorized monologue on the day of the competition. Students will gather in an acting performance space, participate in warm-up games, and then individually introduce themselves and perform their monologues. Monologues may be from published plays, films, or original material. 

Provided Materials: Students will be given an acting performance space and audience.  

Judging Criteria: Actors will be evaluated on memorization, clear communication, believability, and use of physical and vocal expressiveness.

This competition will be facilitated online during the week prior to the event. Participating students must attend the in-person IMC3 event. Materials will be sent to chaperone representatives upon registration submission.

Assignment: Participants will submit a branding kit that includes a full-color and black-and-white logo, as well as an original slogan. Design software isn’t restricted; any program may be used.

Provided Materials: Branding guidebook examples. A Dropbox link to submit final work. 

Judging Criteria: Designs will be judged on creativity, contrast, repetition, alignment, and proximity. Work must be received by the deadline and in the correct format in a PDF Brand book. 

Eligibility: Students must participate in person on the day of the IMC3 competition to be eligible for scholarship awards.

Deadline: Kits must be submitted by November 15th in a PDF brand book.