The IMC program, launched in 2013, offers three undergraduate options: Traditional Track, Graphic Design Track, and Sports Communications Track.

In addition to the College of Liberal Arts core curriculum, coursework required for the program will include hours in communications, marketing, and select electives. Students will explore graphic design, marketing, advertising, web design, social media marketing, broadcasting, and other mediums essential in the media world.

Integrated Marketing Communications enhances one’s communication and marketing skills by having its students participate in hands-on activities and programs.  Through course projects, practice, and internships, students are guaranteed to secure a job in various media outlets. The program currently boasts a 100% job placement rate.