Students will get to choose their top two competition choices at registration. Any student submitting a logo design must be entered into an onsite competition on the day of IMC3. All competitions are individual participation only, no teams competitions are offered.
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NEW! Online Logo and Slogan Design
This new competition will be open online. All students submitting to this event must also be competing in person on the day of IMC3. Materials will be sent to chaperone representatives on Wednesday, October 18th or upon registration submission.
Assignment: Designers must submit a branding guide that shows both a black and white as well as full color personal logo complete with a slogan. The branding guide will require approved colors, fonts, and correct and incorrect logo use examples. This may be designed using their choice of software that allows them to create an original logo.
Provided Materials: Branding guide book examples. A dropbox link to submit final work.
Judging Criteria: Designs will be judged on creativity, contrast, repetition, alignment, and proximity. Student must be participating in an onsite IMC3 competition. Work must be received by the deadline and in the correct format in a PDF Brand book.
Deadline: All Submissions are due by Tuesday, November 7th to be considered for awards.
Objective: Develop and submit two (2) commercial-quality photographs that tell a feature story.
Assignment: Participants will photograph a model on location and submit two (2) edited photos of that model geared toward achieving a feature story in a magazine. The story and shoot settings will be provided for competitors.
Provided Materials: Participants competing in-person will be provided with access to a computer lab, a digital camera, editing software (iPhoto, Lightroom, or Photoshop), and a UWA student guide.
Judging Criteria: Submitted photos will be judged on their creativity, commercial quality, and overall representation of the story idea.
Objective: Develop and design an 11x17Movie poster.
Assignment: Using preferred available computer software, participants will design an 11×17 movie poster geared toward the promotion of a movie premiere. They will develop their own movie title, or they can choose from a list provided.
Provided Materials: Access to computer lab, Graphic Design software (InDesign, Illustrator, Photoshop or Canva), Assets for the design (photographs and credit titles), UWA faculty and student guides
Judging Criteria: Designs will be judged on creativity, contrast, repetition, alignment, and proximity.
Objective: Write and verbally present a sales pitch for a product to a panel of judges.
Assignment: Participants will be provided with a product during conference check-in paired with available research about the impact/use of the product. Participants will write/develop a sales pitch presentation that will last no more than two (2) minutes. Participants will present the sales pitch to a live panel of judges. The provided product may be used as a visual aid for the presentation.
Provided Materials: A sample product and research about the use/impact of that product
Judging Criteria: Sales presentations will be judged on persuasion, creativity, and presentation skills.
Objective: Present a 2-3 minute TV anchoring script on-camera using a teleprompter. Students participating in TV anchoring should dress in professional attire.
Assignment: Participants will be provided with a 2-3 minute news script during conference check-in. Each student will have two takes to read through the entire script on-camera, using a teleprompter. Participants should conclude the reading with “This is YOUR NAME, IMC3”.
Provided Materials: Students will be provided with a 2-3 minute news anchoring script at check-in. The same script will be pre-loaded on the studio teleprompter. Recording will take place in the UWA TV Studio with a student and faculty guide.
Judging Criteria: Anchors will be judged on professional appearance, speed/pacing, inflection, enunciation, posture, tone of voice, facial gestures, and on-camera presence.
Objective: Utilize social media skills, creativity, and marketing principles to generate a social media video for a provided assignment.
Assignment: Participants will be assigned a task, target audience, and theme during a brief informative session at the start of the competition. Participants must demonstrate buzz, creativity, and knowledge of social media marketing principles in the creation of a TikTok post that fits the assignment.
Provided Materials: A brief overview of the assignment, a faculty guide, a classroom, Wi-Fi. Participants will need to bring a personal phone or tablet with access to TikTok to complete the assignment.
Judging Criteria: Posts will be judged on creativity, social media marketing principles, adherence to assignment guidelines, accuracy, buzz-worthy content, and overall fit for the assigned target audience.
Objective: Utilize statistics and background information of an active student-athlete in order to conduct a meaningful on-camera interview with the athlete.
Assignment: Participants will be provided with statistics and background for a UWA student-athlete during registration check-in. Participants should study the information to develop a list of meaningful and related questions to ask the student-athlete on-camera. Participants will be given 2-3 minutes to interview the student-athlete. The interview will follow the format for a sideline reporter.
Provided Materials: Student-athlete statistics and background information, videographer and video camera equipment with microphone, student-athlete subject, UWA student guide
Judging Criteria: Reporters will be judged on quality of questions, flexibility, flow/steer of conversation, on-camera presence, interview relevance, and conversational quality.
Objective: Utilize personal style and design skills to plan a design assigned on the day of the competition.
Assignment: Participants will be provided with a 2D layout of a room or dwelling and be tasked with designing a functional space.
Provided Materials: Blueprint of space to be designed, ruler, items for design in hard copy form. Student will also create a mood board with examples of furniture and elements of design chosen for the space they are given. Computers will be available for mood board creation.
Judging Criteria: Designers will be judged on design concepts, style use, and use of space.
Objective: Utilize research and strong writing skills to create a one page press release.
Assignment: Participants will be provided with an event scenario and must create a press release promoting the event.
Judging Criteria: Writers will be evaluated on grammar, punctuation, best practices of writing a press release, and research skills.