The IMC program was launched in 2013 and offers three undergraduate options: The Traditional Track, The Graphic Design Track, and the Sport Communications Track.

In addition to the College of Liberal Arts Core curriculum, coursework required for the program will include hours in communications, marketing, and select electives. Students will explore graphic design, marketing, advertising, web design, social media marketing, broadcasting, and other subjects essential in the integration of the fields.

Integrated Marketing Communications enhances communications and marketing skills as students participate in real world, hands-on activities and programs through course projects, practice, and an internship. Ultimately, students will integrate learned communications skills with marketing principles through a department-approved capstone project. The program currently boasts a 100% job placement rate.